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Shure // 100 Years

Shure 100 Years of Extraordinary Sound

Shure's history is the history of sound. As a company of engineers, concert-goers, performers and presenters — they make products with a passion fueled by a deep understanding and respect for the needs of the people we make them for. Since 1925, Shure has been a technology leader whose products have set the industry standard and become synonymous with superior quality and reliability for generations of people.

We created an all-new design language and brand book to celebrate this milestone, building on a legacy of iconic cultural moments and performances that stand the test of time. The impactful visuals will carry through every facet of the brand moving forward in anything from advertising to packaging, events, digital, and anywhere else the brand shows up in 2025.

SHURE

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100 Years

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SHURE // 100 Years //

Shure — 100 Years of Extraordinary Sound

Shure's history is the history of sound. As a company of engineers, concert-goers, performers and presenters — they make products with a passion fueled by a deep understanding and respect for the needs of the people we make them for.

Since 1925, Shure has been a technology leader whose products have set the industry standard and become synonymous with superior quality and reliability for generations of people.

We created an all-new design language and brand book to celebrate this milestone, building on a legacy of iconic cultural moments and performances that stand the test of time.

The impactful visuals will carry through every facet of the brand moving forward in anything from advertising to packaging, events, digital, and anywhere else the brand shows up in 2025.

Musicians

Creators

Conferencing