Honda // Serial One
Restoring The Very First Honda
It's not often that a company that's been around as long as Honda has the opportunity to connect with its past, but through some determination and luck the very first Honda imported to the United States, Serial #1, has found its way back home.
Throughout the year-long campaign we documented the restoration process of Honda's first car, the N600, and dove into Honda's history and the story behind Tim Mings, the only full-time Honda N600 mechanic left.
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Honda
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Serial One
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Honda // Serial One //
Honda Serial One — Restoring The Very First Honda
It's not often that a company that's been around as long as Honda has the opportunity to connect with its past, but through some determination and luck the very first Honda imported to the United States, Serial #1, has found its way back home.
Throughout the year-long campaign we documented the restoration process of Honda's first car, the N600, and dove into Honda's history and the story behind Tim Mings, the only full-time Honda N600 mechanic left.
Serial One, Full-length Documentary
Snackable/Bite-Size Social Content
Kickoff Video
History Of The N600
Engine Removal
Making Music
Block Sanding & Painting
Engine Starting
Reassembly
Honda Collection Hall
Petersen Automotive Museum Deep Dive - Honda Serial One
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Hemmings Magazine: Saving 1000001 - 1967 Honda N600 (Cover Story)
Automobile Magazine: The restoration of Serial One, the first Honda on American soil (Feature Story)
Forbes: Social Consciousness: Honda's always-on philosophy shines in N600 story
Petersen Auto Museum: Vehicle Spotlight: Honda Serial One
MSN: Honda restores the very first car it brought to America
Hagerty: The historic tale of N600 Series 1, the first Honda in the U.S.
Hagerty: Mings the Merciless and the Honda N600
Fox Sports: Honda's 'Serial One' project to restore first imported car to USA
Jalopnik: Watch the very first Honda automobile in America come back to life
Campaign Live: The first Honda in America gets an extreme makeover in weekly web series
Campaign Live: Honda's historic car restoration racks up half a million views
Adweek: The very first Honda made for the U.S. market is being restored by the guy born to do it
Agency Spy: RPA documents the restoration of the first Honda sold in the U.S.
Car and Driver: Honda celebrates discovery, restoration of its first car destined for America
Driving: The first American Honda comes back to life in this restoration documentary
Motor Trend: Watch the first Honda N600 imported to the U.S. get restored
Road and Track: Honda's about to restore the very first car it brought to America
Road and Track: The first ever Honda car in the U.S. was restored to perfection
Japanese Nostalgic Car: Watch the first Honda car built for the US get restored
Autoweek: Here's how the first Honda N600 in America was discovered and restored
Digital Trends: Honda completes restoration of the first car it sold in America
Brand Channel: Social Storytelling: 5 questions with Honda manager Alicia Jones
The News Wheel: Honda N600 restoration documentary “Serial One” now on YouTube
Autoblog: Honda series follows restoration of its first car in the US
Autoblog: Watch the very first Honda N600 be brought back to life
Jalopnik: The first Honda in America is getting exactly what it deserves
Mobile Marketer: Honda puts brand's history in focus with mobile video series
Road Show by CNET: Honda's very first car in the US is a restored sight to behold
Drive Mag: Honda announces first N600 ever imported into US has been restored
The Weekly Driver: Original Honda N600 restored, honors brand’s success
Yahoo: Honda completes restoration of the first car it sold in America
Motor Biscuit: A closer look at the first car Honda ever sold in America
Campaign US Brand Film: Finalists at the Brand Film Awards 2020
PR Week: Brand Film Awards 2020: The Winners
Motor Trend: First Honda in America brought back to life
Car Scoops: Honda restores its first car to arrive in North America, an N600
Car Scoops: Restoring the very first Honda car in the U.S. took one year and a lot of TLC
Motor1: First Honda in the U.S. restored to its former glory
Documentary News: Watch the restoration of the very first American Honda
Slash Gear: Where you'll find the first Honda ever imported to North America
La Opinión: Restauran el primer auto que Honda importó a América, estuvo perdido casi 50 años
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Brand Film Festival: Winner
LA Addy: Silver (2x)
Shorty: Finalist
