Introducing: Zak & Zach

RingCentral, a major competitor to Zoom, Slack, Google and Microsoft Teams, came to us with an awareness problem. They've been a communications leader since the 90s, but they don't have the same name recognition of other brands in the category. Their previous advertising focused solely on product features with a typical B2B approach, so they wanted to change things up to be more consumer-friendly. Afterall, IT Decision Makers are people, too.

Enter: Zak & Zach. Twin spokesmen who travel through time and space to save the world with simpler communication. Why twins? Because if there were only one of them, they'd be talking to themself. Our dynamic duo are played by the immensely talented comedian Morgan Jay, who I also worked with on the short f‌ilm Sharkman.

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