Welcome to Gillette Labs

Gillette came to us in the process of transitioning to a new rebrand as Gillette Labs, focusing on differentiating themselves in the men's facial care market through progress and innovation. Their all-new Razor with Exfoliating Bar, designed to exfoliate and clean skin as it shaves, is the perfect tech-forward product to launch their new positioning.

To highlight the green exfoliating razor we used black and white background photography with streaks of light spotlighting the supple skin left behind with each stroke. We captured content for the American, UK, and Asian markets that was featured on the Gillette Labs website, Amazon store page, and Amazon product pages for each product sku.

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