In the wake of multiple scandals, Wells Fargo needed to acknowledge what happened while charting a course for the future. With a 164-year history built on trust—their biggest differentiator among other banks—we came up with a unique way to communicate this re-commitment to customers: Established 1852, Re-Established 2018.
The 360 campaign features TV, Print, OOH, Radio, Digital & Social.
We followed up the initial apology work with product spots that compare their new customer-focused offerings to heroic moments from their past. Each film ended with the same promise to customers: It's a new day at Wells Fargo, but it's a lot like our first day.
"Trust" :60 Launch Spot
Case Study
Agent Beekman" :30 Product Spot
"Pony Bob" :30 Product Spot
"1906 San Francisco Earthquake" :30 Product Spot
"Community" :30 Product Spot
In the wake of multiple scandals, Wells Fargo needed to acknowledge what happened while charting a course for the future. With a 164-year history built on trust—their biggest differentiator among other banks—we came up with a unique way to communicate this re-commitment to customers: Established 1852, Re-Established 2018.
The 360 campaign features TV, Print, OOH, Radio, Digital & Social.
We followed up the initial apology work with product spots that compare their new customer-focused offerings to heroic moments from their past. Each film ended with the same promise to customers: It's a new day at Wells Fargo, but it's a lot like our first day.
It even became a Jeopardy! answer