Golden State Warriors: The Town Jersey Kit

In 2019 the Warriors played their last season in Oakland before moving across the bay to San Francisco. To honor the city they've called home for 46 years—but never worn on their chests—they released The Town statement jersey. For the release we made custom kits to give to people important to the Oakland community and the team, playing off of the team's Strength in Numbers slogan with a series of Our Strength Comes From You videos.

We partnered with local retailer Oaklandish to create the kits and package everything together. Each one included personalized jerseys and local goods from Oakland. We also designed a book to go in the kits chronicling the 46 years the team played in Oakland, divided into chapters based on past jersey designs—ending with The Town jersey.

The Town Kit

The Town Kit

The Town Book

The Town Book

The Town Poster & Cards

Poster & Retro Player Cards

Our Strength Comes From Marcus Tweet

Our Strength Comes from Marcus Huffman Tweet

Our Strength Comes from Marcus Huffman Video

Our Strength Comes From Tanya Tweet°

Our Strength Comes from Tanya Holland Tweet

Our Strength Comes From Calvester Tweet

Our Strength Comes from Calvester Stanley Tweet

  Our Strength Comes from Tanya Holland Video  

Our Strength Comes from Calvester Stanley Video

The Town Book

The Town Book Inside Cover

The Town Book

Each Chapter Was an Era Defined by its Jersey

The Town Book
The Town Book
The Town Book
The Town Book
The Town Book
The Town Book
The Town Book
The Town Book
The Town Book
The Town Book
The Town Book
The Town Book
Golden State Warriors: The Town Jersey Kit

In 2019 the Warriors played their last season in Oakland before moving across the bay to San Francisco. To honor the city they've called home for 46 years—but never worn on their chests—they released The Town statement jersey. For the release we made custom kits to give to people important to the Oakland community and the team, playing off of the team's Strength in Numbers slogan with a series of Our Strength Comes From You videos.

We partnered with local retailer Oaklandish to create the kits and package everything together. Each one included personalized jerseys and local goods from Oakland. We also designed a book to go in the kits chronicling the 46 years the team played in Oakland, divided into chapters based on past jersey designs—ending with The Town jersey.

AWARDS
  • Northern California Emmy Award
PRESS
  • The Score - Steve Kerr honored Warriors longtime employee Marcus Huffman
  • NBA.com - Golden State Warriors win three Northern California EMMY Awards
  • Eltas Zone - Golden State Warriors win three Northern California EMMY Awards
  • NBA.com - Golden State Warriors receive seven Northern California Emmy Award nominations

← PREV             |             NEXT →