HONDA: HR-V SELFIE EDITION

In the HR-V's introduction to the North American market we wanted to have a little fun with its target audience. To promote the all-new 2016 HR-V Honda released a video debuting the SLF trim level with our beta tester, Ashley, for April Fools Day. The car even made a guest appearance at the New York International Auto Show.

Honda HR-V Selfie Edition April Fools Day Video

Honda HR-V Selfie Edition Website
Honda HR-V Selfie Edition Website
Honda HR-V Selfie Edition Website

Honda HR-V Self‌ie Edition Website

Ashley's Instagram

Ashley's Instagram

Custom SLF Selfie Car Badge

Custom "SLF" Self‌ie Car Badge

Announcement at the NYIAS

Announcement at the NYIAS

On Display at the NYIAS

On Display at the NYIAS

On Display at the NYIAS

On Display at the NYIAS

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HONDA: HR-V SELFIE EDITION

In the HR-V's introduction to the North American market we wanted to have a little fun with its target audience. To promote the all-new 2016 HR-V Honda released a video debuting the SLF trim level with our beta tester, Ashley, for April Fools Day. The car even made a guest appearance at the New York International Auto Show.

AWARDS
  • LA Addy Silver
  • LA Addy Bronze
  • WOMMY Bronze
  • Shorty Finalist
  • ThinkLA IDEA Finalist
PRESS
  • Mashable - Honda's self‌ie car doesn't actually seem that far-fetched
  • LA Times - April Fools' 2015: Netflix, Samsung, Honda and more
  • NBC - 2015 April Fools' Day pranks: self‌ie car, twelfie stick and more
  • ABC - April Fools! Companies have fun with prank ads
  • CNN - April Fools' Day 2015: The best and worst pranks from around the web
  • The CW - The new “self‌ie” taking Honda
  • Car Scoops - Haw-Haw! Honda launches 2016 HR-V SLF ‘Self‌ie’ Edition
  • Adweek - April Fools' Day 2015: our giant roundup of the best brand hoaxes
  • Creativity - Meet Honda's 'Self‌ie Edition' HR-V model
  • Design Taxi - Honda introduces a car that is equipped with 10 self‌ie cameras
  • Car Throttle - Honda's new HR-V Self‌ie Edition could save countless lives
  • Car Buzz - Honda HR-V SLF is the car of your daughter's dreams
  • Left Lane News - Honda's imaginary HR-V SLF features 10 'Self‌ie' cameras
  • Total Fan Girl - Honda HR-V Self‌ie Edition? Happy April Fools’ Day!
  • BestAdsonTV.com - Honda: Self‌ie Edition
  • MediaPost - NEW! Honda to debut self‌ie-taking car
  • PSFK - Is Honda’s self‌ie car an April Fool’s Day joke or millennial dream come true?
  • The News Wheel - Introducing the 2016 Honda HR-V “Self‌ie” Edition
  • Trend Hunter - The Honda self‌ie car may or may not be an April Fool's Day joke
  • NY Daily News - Honda releases the all-new 2016 HR-V SLF 'Self‌ie' Edition
  • Studio Daily - The Honda HR-V Self‌ie Edition
  • Ads of the World - Honda Self‌ie Edition
  • Post Perspective - Quick Chat: Butcher’s Teddy Gersten gets funny with Honda
Honda HR-V Selfie Edition on ABC News
Honda HR-V Selfie Edition on ABC World News
Honda HR-V Selfie Edition on CNBC
Honda HR-V Selfie Edition on CNN
Honda HR-V Selfie Edition on Wake Up Show

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