HONDA: SUMMER #CHEERANCE

To promote their annual Summer Clearance Event, Honda spread cheer to over 3,000,000 people to raise donations for the Pediatric Brain Tumor Foundation. To reach our goal we created hundreds of pieces of unique content to spread cheer on social, at live events, through sponsorships, and at the dealerships. We also partnered with YouTube influencer LAHWF who spreads cheer through in-person pranks, and comedian Steve Simeone to create funny radio ads.

#Cheerance Launch Video

#Cheerance Website

#Cheerance Counter Website

LAHWF YouTube Incluencer Video
Dealership #Cheerance Video
Puffer Fish #Cheerance Tweet
Chick #Cheerance Tweet
#Cheerance Disney Ticket Giveaway Tweet
#Cheerance WWE RAW Ticket Giveaway Tweet
#Cheerance Coffee Giveaway Tweet 1
#Cheerance Coffee Giveaway Tweet 2
  • Social Response 1
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Social Responses

HONDA: SUMMER #CHEERANCE

To promote their annual Summer Clearance Event, Honda spread cheer to over 3,000,000 people to raise donations for the Pediatric Brain Tumor Foundation. To reach our goal we created hundreds of pieces of unique content to spread cheer on social, at live events, through sponsorships, and at the dealerships. We also partnered with YouTube influencer LAHWF who spreads cheer through in-person pranks, and comedian Steve Simeone to create funny radio ads.

AWARDS
  • Simply Social Campaign of the Summer
PRESS
  • Pediatric Brain Tumor Foundation - Honda Summer #Cheerance to benefit PBTF
  • Trend Hunter - Honda's Fun Social Media Campaign Aims to Spark Millions of Smiles
  • Creativity - Editor's Pick: Honda Wants to Cheer up the World for Its Summer Clearance Event
  • Referral Candy - How Honda’s Marketing Helps it Consistently Dominate the Auto Industry
  • PERQ - Rainbows & Butterflies: What We Can Learn From Honda’s Summer #Cheerance Event
  • Branding Mag - Honda Summer Cheerance Campaign Pleasantly Pokes Everybody
  • Marketing Land - Honda Puts it in Social Media-Fueled Overdrive for Summer #Cheerance
  • Edmunds - Honda Summer Clearance Sales Event Tickles Funny Bone
  • Simply Measured - Simply Summer Social Awards
  • Flockler - Inside the Content World of Honda and other Automotive Brands
  • Brand Anew - 5 Successful Social Media Campaigns (#1)
  • Celeriti - The Best Social Media Campaigns of 2014 (#2)
  • Hubspot - 4 Awesome Social Media Campaigns of 2014 (#2)
  • Exit Bee - 5 Inspiring Evergreen Marketing Campaigns (#3)
  • AdAge - Editor's Pick: Honda: Let the Summer #Cheerance Begin
  • Agency Spy - RPA Spreads ‘Summer Cheerance’ for Honda
  • Adweek - Honda Accosts Twitter Users With Videos, Memes, GIFs and Other ‘Morsels of Cheer’
  • We Love Ad - Let the Honda Summer Cheerance Begin
  • Media Post - Honda Goes Social for Summer ‘Cheerance’
  • Digital Agency Network - Honda #Cheerance Campaign
  • Audiense - SocialBro’s Weekly Slice of Social Media: #Cheerance
  • Unmetric - A Deep Dive into the Social Media Habits and Performance of Honda
  • Brand Channel - Acura, Honda Look to End of Summer Campaigns to End Sales Slump
  • The Newswheel - Honda Summer Cheerance Event: Internet Monkeyshines!
  • Auto World News - Honda Launches Five-Day 'Summer Cheerance' Event to Provide Cheer, Savings
  • Trend Hunter - Big brands turn to niche networking to create a more genuine overall appeal
  • Archimedia - 4 Campagne Social Media Marketing per Ispirarti
  • Marketing Directo - Honda lanza una divertida y solidaria campaña veraniega
  • Honda Summer #Cheerance on WROC

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