HONDA: SERIAL ONE DOCUMENTARY SERIES

It's not often that a company that's been around as long as Honda has the opportunity to connect with its past, but through some determination and luck the very f‌irst Honda imported to the United States, Serial #1, has found its way back home. Throughout the year-long campaign we documented the restoration process of Honda's f‌irst car, the N600, and dove into Honda's history and the story behind Tim Mings, the only full-time Honda N600 mechanic left.

Documentary

  • Serial One Restored Front Three Quarter
  • Serial One Restored Front
  • Serial One Restored Tim Shows Engine
  • Serial One Restored Interior
  • Serial One Restored Serial Number
  • Serial One Restored Front Detail
  • Serial One Restored Grille
  • Serial One Restored Wheel
  • Serial One Restored Tail Light
  • Serial One Restored Wheel
  • Serial One Restored Engine
  • Serial One Restored Seats
  • Serial One Restored Front Moving
  • Serial One Restored Front Three Quarter Moving
  • Serial One Restored Profile Moving
  • Serial One Restored Interior Moving
  • Serial One Restored Rear Three Quarter Moving

Serial One Restored

Honda Serial One Tweet

Announcement Tweet

Honda Serial One Website
Honda Serial One Website
Honda Serial One Website

Serial One Website

Japanese Classic Car Show Poster

Japanese Classic Car Show Poster

Petersen Auto Museum Poster

Petersen Auto Museum Poster

  • Serial One Restored Front
  • Serial One Restored Front Three Quarter
  • Serial One Restored Tim Shows Engine
  • Serial One Restored Interior
  • Serial One Restored Serial Number
  • Serial One Restored Front Detail
  • Serial One Restored Grille

Serial One On Display at the Petersen Auto Museum

Honda Serial One YouTube

Full-length Documentary on YouTube

Fan Art Instagram 1

@drawsyourcar Fan Art

Fan Art Instagram 2

@drawsyourcar Fan Art

Kickoff

History

Engine Removal

      Mingsisms    

    Making Music    

Flywheel Removal

Engine Update

  #ParentsDay  

          Powder Coating        

Block Sanding & Painting

  Engine Starting  

  Tim & Kathleen  

          Reassembly        

Honda Collection Hall

                      Upholstery                  

Japanese Classic Car Show 2015

Reveal Teaser

Recap & Reveal

  • Social Response 1
  • Social Response 2
  • Social Response 3
  • Social Response 4
  • Social Response 5
  • Social Response 6
  • Social Response 7
  • Social Response 8
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  • Social Response 20

Social Responses

HONDA: SERIAL ONE DOCUMENTARY SERIES

It's not often that a company that's been around as long as Honda has the opportunity to connect with its past, but through some determination and luck the very f‌irst Honda imported to the United States, Serial #1, has found its way back home. Throughout the year-long campaign we documented the restoration process of Honda's f‌irst car, the N600, and dove into Honda's history and the story behind Tim Mings, the only full-time Honda N600 mechanic left.

AWARDS
  • LA Addy Silver (2x)
  • Shorty Finalist
PRESS
  • Hemmings Magazine (Cover) - Saving 1000001 - 1967 Honda N600
  • Automobile Magazine (Feature) - The restoration of Serial One, the f‌irst Honda on American soil
  • Forbes - Social Consciousness: Honda's always-on philosophy shines in N600 story
  • Petersen Auto Museum - Vehicle Spotlight: Honda Serial One
  • MSN - Honda restores the very f‌irst car it brought to America
  • Hagerty - The historic tale of N600 Series 1, the f‌irst Honda in the U.S.
  • Hagerty - Mings the Merciless and the Honda N600
  • Fox Sports - Honda's 'Serial One' project to restore f‌irst imported car to USA
  • Jalopnik - Watch the very f‌irst Honda automobile in America come back to life
  • Campaign Live - The f‌irst Honda in America gets an extreme makeover in weekly web series
  • Campaign Live - Honda's historic car restoration racks up half a million views
  • Adweek - The very f‌irst Honda made for the U.S. market is being restored by the guy born to do it
  • Agency Spy - RPA documents the restoration of the f‌irst Honda sold in the U.S.
  • Car and Driver - Honda celebrates discovery, restoration of its first car destined for America
  • Driving - The f‌irst American Honda comes back to life in this restoration documentary
  • Motor Trend - Watch the f‌irst Honda N600 imported to the U.S. get restored
  • Road and Track - Honda's about to restore the very f‌irst car it brought to America
  • Road and Track - The f‌irst ever Honda car in the U.S. was restored to perfection
  • Japanese Nostalgic Car - Watch the f‌irst Honda car built for the US get restored
  • Autoweek - Here's how the first Honda N600 in America was discovered and restored
  • Digital Trends - Honda completes restoration of the f‌irst car it sold in America
  • Brand Channel - Social Storytelling: 5 questions with Honda manager Alicia Jones
  • The News Wheel - Honda N600 restoration documentary “Serial One” now on YouTube
  • Autoblog - Honda series follows restoration of its f‌irst car in the US
  • Autoblog - Watch the very f‌irst Honda N600 be brought back to life
  • Jalopnik - The f‌irst Honda in America is getting exactly what it deserves
  • Mobile Marketer - Honda puts brand's history in focus with mobile video series
  • Road Show by CNET - Honda's very f‌irst car in the US is a restored sight to behold
  • Drive Mag - Honda announces f‌irst N600 ever imported into US has been restored
  • The Weekly Driver - original Honda N600 restored, honors brand’s success
  • Yahoo - Honda completes restoration of the f‌irst car it sold in America
  • Motor Trend - First honda in America brought back to life
  • Car Scoops - Honda restores its f‌irst car to arrive in North America, an N600
  • Car Scoops - Restoring the very f‌irst Honda car in the U.S. took one year and a lot Of TLC
  • Motor1 - First Honda in the U.S. restored to its former glory
  • Documentary News - Watch the restoration of the very f‌irst American Honda
  • La Opinión - Restauran el primer auto que Honda importó a América, estuvo perdido casi 50 años
Honda Serial One Hemmings Magazine Cover
Honda Serial One Automobile Magazine Spread

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