GILLETTE LABS: EXFOLIATING RAZOR

Gillette came to us in the process of transitioning to a new positioning as 'Gillette Labs', focusing on differentiating themselves in the men's facial care market through progress and innovation. Their all-new razor with exfoliating bar is designed to clean skin as it shaves as part of a smooth and efficient skincare routine. To highlight the green exfoliating razor we used black and white background photography with streaks of light spotlighting the supple skin left behind with each stroke. We captured content for the American, UK, and Asian markets that was featured on the Gillette Labs website, Amazon store page, and Amazon product pages for each sku.

Gillette Labs Website, Amazon Store & Amazon Product Page

Gillette Labs Razor with Exfoliating Bar Family Product Line

Gillette Labs Razor with Exfoliating Bar Family Product Line

  • Gillette Quick Rinse Shave Foam
  • Gillette Quick Rinse Shave Foam Swirl
  • Gillette Fast Absorbing Moisturizer
  • Gillette Razor with Exfoliating Bar
  • Gillette Exfoliating Razor Family
  • Gillette Razor with Exfoliating Bar Stand
  • Gillette Exfoliating Skincare Family
  • Gillette Rapid Foaming Shave Gel
  • Gillette Exfoliating Razor Travel Case

Gillette Labs Exfoliating Razor Product Photography

  • Gillette Razor with Exfoliating Bar Shaving
  • Gillette a Shave as Quick and Easy as Washing Your Face
  • Gillette Applying Fast Absorbing Moisturizer
  • Gillette Exfoliating Razor Shave
  • Gillette Razor with Exfoliating Bar Shave Edge of Face
  • Gillette Exfoliating Razor with Flexball
  • Gillette Razor with Exfoliating Bar for Precision Shaving
  • Gillette Exfoliating Razor with Trimmer
  • Gillette Clean and Smooth Shave

Gillette Labs Exfoliating Razor Humanity Photography

GILLETTE LABS: EXFOLIATING RAZOR

Gillette came to us in the process of transitioning to a new positioning as 'Gillette Labs', focusing on differentiating themselves in the men's facial care market through progress and innovation. Their all-new razor with exfoliating bar is designed to clean skin as it shaves as part of a smooth and efficient skincare routine. To highlight the green exfoliating razor we used black and white background photography with streaks of light spotlighting the supple skin left behind with each stroke. We captured content for the American, UK, and Asian markets that was featured on the Gillette Labs website, Amazon store page, and Amazon product pages for each sku.

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