HONDA: MUSIC FROM EVERY ANGLE

To help launch the 2016 Civic we wanted to pay homage to the musical heritage of Honda's flagship vehicle while highlighting its totally redesigned exterior. The campaign tagline was "Direct from our Imagination", so we enlisted the help of a local up-and-coming artist, Moses Sumney, who creates music direct from his imagination using just his voice, hands, and in this case the all-new Civic. The 360° space and multiple versions of Moses performing give the viewer an entirely new way to interact with a music video and see exactly how each individual sound builds visually.

"Music From Every Angle" 360° Music Video

Music From Every Angle Website
Music From Every Angle Website
Music From Every Angle Website

Music From Every Angle Website

Music From Every Angle 360°

The 360° Video Ran on Facebook and YouTube

Music From Every Angle VR

It was also available on Oculus & Samsung VR

Honda Music From Every Angle 360° Performance Space

Full 360° Performance Space

Behind the Scenes

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Social Responses

HONDA: MUSIC FROM EVERY ANGLE

To help launch the 2016 Civic we wanted to pay homage to the musical heritage of Honda's flagship vehicle while highlighting its totally redesigned exterior. The campaign tagline was "Direct from our Imagination", so we enlisted the help of a local up-and-coming artist, Moses Sumney, who creates music direct from his imagination using just his voice, hands, and in this case the all-new Civic. The 360° space and multiple versions of Moses performing give the viewer an entirely new way to interact with a music video and see exactly how each individual sound builds visually.

AWARDS
  • 2017 Brand Film Festival Selection
  • AICP Next Awards Shortlist
  • Webby Honoree
  • Shorty Finalist
  • Proto Finalist
PRESS
  • Observer - No, John Biggs, VR Is Definitely Not a Dud
  • Think With Google - Most popular 360 ads on YouTube - Cannes 2016 (#5)
  • Creativity - Editor's Pick: Follow the music around the room in this VR video for the Honda Civic
  • Little Black Book - Editor's Choice: Music From Every Angle with Honda's 360 experience
  • Adweek - West coast ad agencies are building on-site labs to experiment with virtual reality
  • Future of Storytelling - Honda: Music From Every Angle
  • VR Scout - 13 music artists experimenting with VR video
  • VR Scout - The essential VR music videos of 2016
  • 360 VR Music Countdown - Video of the Week
  • Video Edge - Honda releases 360-degree music video
  • The News Wheel - Honda promotes 2016 Civic with 360-degree Moses Sumney music video
  • Automotive News - Top viral video (#10)
  • Shoot Online - Shortlists set for 2016 AICP Show and Next Awards
  • Campaign Live - Slate of f‌ilms for Brand Film Festival New York announced
  • The Webby Awards - 21st annual Webby Awards advertising & media, & PR nominees announced

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